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YouTopia Sports

For Teams & Universities

A new sponsorship asset, without the extra work.

Your general-admission fans are hard to sell to sponsors. YouTopia turns them into an audience sponsors will pay for, through a branded virtual stadium for your program.

  • Launch 01

    It costs you nothing to launch.

  • Revenue 02

    You keep most of the revenue from sponsors you bring.

  • Data 03

    Student data stays within your IT approval process.

The problem

The lounges sell. General admission is the hard part.

VIP seats and business lounges sell themselves. General-admission fans are where the real volume is, and they are the hardest to monetize.

YouTopia gives those fans a reason to play, earn and come back, and gives your sponsors a way to reach them. Unsold tickets and merch become rewards fans earn.

App Store screen headed “Climb the leaderboard.”: the Team tab ranking fans of a club by points.

What you get

Your stadium, built for you.

Virtual stadium
A branded virtual stadium in your program’s colors, with your logo. We build it for you.
Sponsor inventory
Every game, ad, store visit and check-in in your stadium is a new activation to sell to sponsors.
Loyalty program
Fans earn YouCoins in your stadium and spend them on your tickets, merch and experiences.
Community builder
Games, contests and leaderboards keep your fans connected, 24/7.

Your sponsors

Your sponsors stay your sponsors.

YouTopia is built to bring new brands to your program, not to chase the ones you already have. If a brand already has a deal with you, we stay away from it.

Student data

Student data, through your IT approval.

Approval
Your IT department signs off on how student data is handled before a pilot starts.
Sponsors
Sponsors get proof of activation, not students’ names.
Location
Location data is used temporarily, only to confirm a fan is where they checked in.
Hosting
Hosted on Microsoft Azure, GDPR compliant, with sensitive data encrypted and access restricted to authorized people.
Deletion
Fans can delete their account at any time from the app.

For Teams & Universities

How a pilot works

  1. Step 1: Send

    Send us your program, your logos and the brands you want to pitch

  2. Step 2: Build

    Get a demo stadium in 24 hours

  3. Step 3: Approve

    Your IT department signs off on how student data is handled

  4. Step 4: Launch

    Fans join and play, and you and your sponsors see the activation data

  5. Step 5: Keep

    Keep most of the revenue from sponsors you bring

For Teams & Universities

Questions

What does it cost us?

Nothing to launch. We build your virtual stadium for you.

How much work is it for our staff?

Very little. Pick your colors and send your logo, and we build the stadium. Your part is bringing the sponsors you want to approach.

Who keeps the sponsorship revenue?

You keep most of the revenue from the sponsors you bring and negotiate.

Will this conflict with our current sponsors?

No. YouTopia is built to bring new brands to your program, not to chase the ones you already have. If a brand already has a deal with you, we stay away from it.

How is student data handled?

Student data stays within your IT approval process. Sponsors get proof of activation, not students’ names, and the platform is hosted on Microsoft Azure, GDPR compliant.

How fast can we see it?

Send us your program, your logos and the brands you want to pitch, and we build a demo stadium within 24 hours.

A new sponsorship asset.

Pilot it with your program